{"id":254287,"date":"2026-03-31T15:13:14","date_gmt":"2026-03-31T14:13:14","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=254287"},"modified":"2026-03-31T15:30:23","modified_gmt":"2026-03-31T14:30:23","slug":"epidemic-sound-rival-artlist-integrates-googles-new-lyria-3-pro-ai-music-model-that-can-generate-3-minute-tracks","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/epidemic-sound-rival-artlist-integrates-googles-new-lyria-3-pro-ai-music-model-that-can-generate-3-minute-tracks\/","title":{"rendered":"Epidemic Sound rival Artlist now lets its users generate 3-minute AI tracks using Google&#8217;s Lyria 3 Pro music model"},"content":{"rendered":"<p class=\"p1\">Just a day after Google unveiled a Pro tier for its Lyria 3 music generation model, Epidemic Sound rival Artlist has announced that it&#8217;s integrating the models into its platform.<\/p>\n<p class=\"p1\">Tel Aviv-based <b>Artlist<\/b>, which counts <b>Google<\/b>, <b>Amazon<\/b>, and <b>Microsoft<\/b> among its clients, said on March 26 that with the integration, users can now generate \u201coriginal, studio-quality songs\u201d<span class=\"Apple-converted-space\">\u00a0 <\/span>from text prompts or up to 10 image inputs.<\/p>\n<p class=\"p1\">Google <a href=\"https:\/\/www.musicbusinessworldwide.com\/watch-out-epidemic-sound-google-launches-lyria-3-pro-ai-model-that-can-generate-3-minute-tracks\/\" target=\"_blank\" rel=\"noopener\">unveiled<\/a> <b>Lyria 3 Pro <\/b>on March 25, which it says is capable of producing tracks of up to <b>3 minutes long<\/b>.<\/p>\n<p class=\"p1\">The tech giant is positioning the technology as a potential alternative to royalty-free production music services like\u00a0<b>Epidemic Sound<\/b>, with the company suggesting creators could use it to generate \u201cpersonalized tracks for vlogs, podcasts or tutorial videos\u201d.<\/p>\n<p>For Artlist, which claims to serve more than<b> 50 million <\/b>creators and global brands, the Lyria 3 and Lyria 3 Pro integration expands its <a href=\"https:\/\/toolkit.artlist.io\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">AI Toolkit<\/span><\/a><span class=\"s1\">, <\/span>allowing it to offer AI video, image, voiceover, and now music generation into a single platform.<\/p>\n<p class=\"p1\">Artlist counts KKR among its backers after the private equity firm <a href=\"https:\/\/www.musicbusinessworldwide.com\/kkr-leads-48m-round-into-artlist-a-royalty-free-rival-to-epidemic-sound\/\" target=\"_blank\" rel=\"noopener\">led<\/a> a <b>$48 million <\/b>funding round in June 2020. That same year, Artlist <a href=\"https:\/\/www.musicbusinessworldwide.com\/royalty-free-music-and-sound-effects-company-artlist-acquires-digital-assets-marketplace-motion-array-for-65m\/\" target=\"_blank\" rel=\"noopener\">acquired<\/a> digital assets marketplace platform <b>Motion Array <\/b>for <b>$65 million<\/b>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Artlist says the update allows creators to produce \u201chigh-end video content faster, removing traditional barriers between idea, production, and final delivery.\u201d<\/p>\n<p class=\"p1\">The system supports multiple genres including cinematic scores and pop, and can produce vocals with lyrics in any language.<\/p>\n<p class=\"p1\">Creators can control every part of a track, such as intros, verses, choruses and endings, or generate a complete track running up to 3 minutes.<\/p>\n<p class=\"p1\">Shorter 30-second cuts are also supported, which could be used for social media and advertising campaigns.<\/p>\n<p class=\"p1\">The Lyria integration is available across its subscription tiers. Artlist\u2019s <b>AI Starter <\/b>plan costs <b>$11.99 <\/b>per month, allowing subscribers to create about 103 videos or 110 songs. The <b>AI Professional <\/b>tier is priced at <b>$89.99 <\/b>per month, which can be used by up to five members.<\/p>\n<p class=\"p1\">This subscription tier lets users create up to 1,125 videos or about 1,200 songs per month. Artlist is also offering an <b>Enterprise<\/b> tier, offering an unlimited number of team members.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Artlist says the output produced via its platform are &#8220;commercial-ready and fully licensed.\u201d<\/p>\n<p class=\"p1\">When Lyria 3 was <a href=\"https:\/\/www.musicbusinessworldwide.com\/google-just-launched-lyria-3-its-most-advanced-ai-music-generator-yet-in-the-gemini-app\/\" target=\"_blank\" rel=\"noopener\">launched<\/a>, Google did not specify how the model was trained and is carefully choosing the language around the training that went into it.<\/p>\n<p class=\"p1\">The platform last week reiterated that the design and training of Lyria 3 used \u201cmaterials that\u00a0<b>YouTube\u00a0and<\/b>\u00a0<b>Google<\/b>\u00a0<b>has a right to use<\/b>\u00a0under our terms of service, partner agreements, and applicable law.\u201d<\/p>\n<blockquote>\n<p class=\"p1\">&#8220;By adding AI Music into our AI Toolkit, we are giving creators a more powerful, integrated set of tools to produce high-end video content at scale. Our goal is to make every stage of video production seamless and professional, ensuring creators have everything they need to bring their vision to life.\u201d<\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><b>Ira Belsky<\/b>, Artlist<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Google added in its blog post last week: \u201cTo protect original expression, Lyria 3 and Gemini do not mimic artists; if a prompt names a creator, the model takes that as broad inspiration. Additionally, we employ filters to check outputs against existing content and users must adhere to the\u00a0<a href=\"https:\/\/policies.google.com\/terms?e=-IdentityBoqPoliciesUiGoodallSSAT::Launch,IdentityBoqPoliciesUiAdditionalAup::Launch#toc-what-we-expect\" target=\"_blank\" rel=\"noopener\">Terms of Service<\/a>\u00a0and\u00a0<a href=\"https:\/\/policies.google.com\/terms\/generative-ai\/use-policy\" target=\"_blank\" rel=\"noopener\">Gen AI prohibited use policies<\/a>, which prohibit violating others\u2019 intellectual property and privacy rights.\u201d<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.billboard.com\/pro\/google-youtube-trained-ai-copyrighted-music-before-deals\/\" target=\"_blank\" rel=\"noopener\">Billboard reported in January 2024<\/a>\u00a0that Google had previously trained its AI music models on copyrighted recordings before approaching rights holders for licensing deals.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\"><b>Ira Belsky<\/b>, Co-Founder and Co-CEO of <b>Artlist<\/b>, said: \u201cThe expansion of our AI offerings is all about delivering greater value and creative freedom to creators.\u201d<\/p>\n<p class=\"p1\">&#8220;By adding AI Music into our AI Toolkit, we are giving creators a more powerful, integrated set of tools to produce high-end video content at scale. Our goal is to make every stage of video production seamless and professional, ensuring creators have everything they need to bring their vision to life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The integration expands Artlist&#8217;s AI Toolkit, allowing it to offer AI video, image, voiceover, and now music generation into a single platform.<\/p>\n","protected":false},"author":38,"featured_media":254289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[128598,106,135113,135180],"class_list":["post-254287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-artlist","tag-google","tag-lyria-3","tag-lyria-3-pro"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=254287"}],"version-history":[{"count":8,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254287\/revisions"}],"predecessor-version":[{"id":254357,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254287\/revisions\/254357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/254289"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=254287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=254287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=254287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}