{"id":251003,"date":"2026-02-12T20:59:24","date_gmt":"2026-02-12T20:59:24","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=251003"},"modified":"2026-02-12T23:32:06","modified_gmt":"2026-02-12T23:32:06","slug":"hybe-posts-record-annual-revenues-of-1-86bn-for-2025-as-k-pop-firms-concert-revenues-hit-all-time-high-but-operating-profit-plunged-73","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/hybe-posts-record-annual-revenues-of-1-86bn-for-2025-as-k-pop-firms-concert-revenues-hit-all-time-high-but-operating-profit-plunged-73\/","title":{"rendered":"HYBE posts record annual revenues of $1.86bn for 2025 as K-Pop firm&#8217;s concert revenues hit all-time high \u2013 but operating profit plunged 73%"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">South Korea-based entertainment giant HYBE has published its Q4 and FY 2025 earnings.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to the new investor filing, HYBE&#8217;s annual revenues grew <strong><span style=\"color: #008000;\">17.5% YoY<\/span><\/strong> to <strong>2.65 trillion<\/strong> South Korean Won last year.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That total revenue haul for FY 2025 converts to <strong>USD $1.86 billion<\/strong> at the average annual exchange rate.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">While HYBE&#8217;s topline grew strongly, the company&#8217;s profitability cratered. Operating profit fell <span style=\"color: #ff0000;\"><strong>72.9% YoY<\/strong><\/span> to just <strong>49.9 billion South Korean won (USD $35.1m)<\/strong>, with the company&#8217;s operating margin shrinking from <strong>8.2%<\/strong> in FY 2024 to just <strong>1.9%<\/strong> in FY 2025.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE&#8217;s EBITDA in 2025 was <strong>154 billion South Korean won (USD $108.3m)<\/strong>, down <span style=\"color: #ff0000;\"><strong>47.0% YoY<\/strong>.<\/span><\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2.png\" target=\"_blank\" rel=\"noopener\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2.png\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2.png\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-80x44.png\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-80x44.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-160x89.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-320x178.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-418x232.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-648x360.png 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-836x464.png 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/page-2-1296x720.png 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p>The biggest growth driver for HYBE in 2025 was its <strong>Concerts<\/strong> business, which generated <strong>763.9 billion South Korean won (USD $537.5m)<\/strong>, up <strong>69.4% YoY<\/strong>.<\/p>\n<p>Executives on HYBE&#8217;s earnings call on Thursday confirmed that the company achieved its highest-ever annual concert revenues in 2025.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Notably, HYBE&#8217;s concert revenues nearly matched its recorded music revenues in 2025.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The company&#8217;s Concerts business (763.9bn KRW) was just <strong>9 billion South Korean won<\/strong> short of its Recorded Music revenues (773.0bn KRW) \u2013 a dramatic shift from 2023, when recorded music (970.5bn KRW) generated nearly three times as much revenue as concerts (359.1bn KRW). With the <strong>BTS World Tour ARIRANG<\/strong> set to launch in April 2026, concerts could overtake recorded music as a revenue line in the year ahead.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE staged <strong>279 concerts across 53 cities<\/strong> in 2025 with <strong>12 touring artists<\/strong> \u2013 up from 172 concerts with 10 touring artists in 2024.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02.jpg\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-80x57.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-80x57.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-160x115.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-320x230.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-418x300.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-648x465.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-836x600.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.40.02-1296x931.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Major tours in the year included SEVENTEEN&#8217;s &#8216;Right Here New-Warning Tour&#8217; (49 shows in 22 cities), Tomorrow X Together&#8217;s &#8216;ACT : PROMISE ACT : TOMORROW&#8217; tour (40 shows in 21 cities), LE SSERAFIM&#8217;s &#8216;EASY CRAZY HOT&#8217; tour (29 shows in 19 cities), and ENHYPEN&#8217;s &#8216;Walk The Line&#8217; tour (26 shows in 16 cities). Solo BTS members j-hope and Jin also toured, with j-hope&#8217;s &#8216;Hope On The Stage&#8217; tour spanning 33 shows in 16 cities, making him the first Korean solo artist to perform at North American stadiums.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE also revealed details of the upcoming <strong>BTS World Tour ARIRANG<\/strong>, which will see the K-Pop supergroup perform <strong>82 shows in 34 cities across 23 countries<\/strong> \u2013 described as the largest-ever stadium world tour since 2022 and a record for the most shows in K-Pop history. The tour will expand into 14 new cities including Madrid, Brussels, Munich, Buenos Aires, Lima, and Toronto.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20.jpg\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-80x55.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-80x55.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-160x110.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-320x219.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-418x287.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-648x444.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-836x573.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-12.01.20-1296x888.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE&#8217;s <strong>Artist Direct-Involvement<\/strong> business, its largest revenue line, generated <strong>1.684 trillion South Korean won (USD $1.18bn)<\/strong> in 2025, up <span style=\"color: #008000;\"><strong>16.4% YoY<\/strong>.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">However, HYBE&#8217;s <strong>Recorded Music<\/strong> revenues fell <span style=\"color: #ff0000;\"><strong>10.2% YoY<\/strong><\/span> to <strong>772.96 billion South Korean won (USD $543.7m)<\/strong>, down from 860.96 billion won in 2024.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The company&#8217;s <strong>Artist Indirect-Involvement<\/strong> business \u2013 which sees HYBE use the name and likeness of its artists without requiring their active participation \u2013 generated <strong>965.8 billion South Korean won (USD $679.3m)<\/strong>, up <span style=\"color: #008000;\"><strong>19.3% YoY<\/strong>.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Within that segment, <strong>Merchandising and licensing<\/strong> was the standout performer, growing <span style=\"color: #008000;\"><strong>35.8% YoY<\/strong> <\/span>to <strong>570.6 billion South Korean won (USD $401.4m)<\/strong>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE has also broken down the streaming revenues generated in 2025 by its Korea-based labels and US-based labels including Big Machine Label Group and QC.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to HYBE, its US-based labels, including Big Machine Label Group and QC, generated a combined <strong>117 billion South Korean won (USD $82.3m)<\/strong> in streaming revenue in 2025 versus <strong>128 billion<\/strong> won in 2024.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The company&#8217;s Korea-based labels generated <strong>107 billion South Korean won (USD $75.3m)<\/strong> in international streaming revenue in 2025, down from 126 billion won in 2024.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE&#8217;s domestic streaming revenues for its South Korea-based labels reached <strong>33 billion South Korean won (USD $23.2m)<\/strong> in 2025, down from <strong>35 billion<\/strong> won in 2024.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15.jpg\" target=\"_blank\" rel=\"noopener\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-80x59.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-80x59.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-160x117.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-320x235.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-418x307.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-648x476.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-836x614.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.51.15-1296x951.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to Spotify, <strong>BTS<\/strong> was the most-streamed K-Pop artist globally in 2025, followed by Stray Kids, JENNIE, Ros\u00e9, and HUNTR\/X.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Among K-Pop songs, Ros\u00e9 and Bruno Mars&#8217; &#8216;APT.&#8217; was the most-streamed track, followed by Kpop Demon Hunters&#8217; &#8216;Golden&#8217; and Jimin&#8217;s &#8216;Who&#8217;.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In recorded music, <strong>Stray Kids<\/strong> was HYBE&#8217;s biggest album seller in South Korea in 2025, according to data from the Circle Chart, with their album <em>KARMA<\/em> achieving <strong>3.4 million<\/strong> sales. SEVENTEEN&#8217;s <em>HAPPY BURSTDAY<\/em> was the second biggest seller with <strong>2.56 million<\/strong> units.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the US CD album sales chart (per Luminate&#8217;s 2025 Year-End Music Report), HYBE artists claimed multiple positions, with Stray Kids&#8217; <em>Karma<\/em> (524,000) and <em>Do It<\/em> (456,000) at Nos. 2 and 3, behind only Taylor Swift&#8217;s <em>The Life of a Showgirl<\/em> (1.957m). ENHYPEN&#8217;s <em>Desire: Unleash<\/em> placed at No. 4 with 261,000 units.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In Japan&#8217;s Oricon Albums Ranking, SEVENTEEN&#8217;s <em>HAPPY BURSTDAY<\/em> placed at No. 3, &amp;TEAM&#8217;s <em>Yukiakari<\/em> at No. 4, and ENHYPEN&#8217;s <em>DESIRE:UNLEASH<\/em> at No. 9.<\/p>\n<hr \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Looking at HYBE&#8217;s Q4 2025 specifically, quarterly revenue was <strong>716.4 billion South Korean won (USD $503.8m)<\/strong>, down<span style=\"color: #ff0000;\"> <strong>1.4% YoY<\/strong><\/span> and <strong>1.5% QoQ<\/strong>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Q4 operating profit was <strong>4.6 billion South Korean won (USD $3.2m)<\/strong>, down <span style=\"color: #ff0000;\"><strong>92.9% YoY<\/strong><\/span>, but representing a return to profit on a sequential basis after HYBE posted an operating loss of 42.2 billion won in Q3 2025.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE&#8217;s Q4 EBITDA was <strong>32.1 billion South Korean won (USD $22.6m)<\/strong>, down <span style=\"color: #ff0000;\"><strong>64.4% YoY<\/strong><\/span> but also turning a profit versus a negative EBITDA of 16.8 billion won in Q3.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The company&#8217;s <strong>Artist Direct-Involvement<\/strong> revenues fell <strong>9.6% YoY<\/strong> in Q4 to <strong>436.3 billion won<\/strong>, driven by a<span style=\"color: #ff0000;\"> <strong>13.4% YoY<\/strong><\/span> decline in Recorded Music revenues to <strong>218.0 billion won<\/strong> and a<span style=\"color: #ff0000;\"> <strong>7.3% YoY<\/strong><\/span> drop in Concert revenues to <strong>175.1 billion won<\/strong>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">However, HYBE&#8217;s <strong>Artist Indirect-Involvement<\/strong> business grew <span style=\"color: #008000;\"><strong>14.9% YoY<\/strong> <\/span>in Q4 to <strong>280.1 billion won<\/strong>, buoyed by a<span style=\"color: #008000;\"> <strong>61.0% YoY<\/strong><\/span> surge in Contents revenues to <strong>100.6 billion won<\/strong> and a <span style=\"color: #008000;\"><strong>21.5% YoY<\/strong> <\/span>increase in Fan club revenues to <strong>36.7 billion won<\/strong>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Q4 operating expenses were <strong>711.9 billion South Korean won<\/strong>, up <span style=\"color: #008000;\"><strong>7.6% YoY<\/strong> <\/span>but down <strong>7.5% QoQ<\/strong>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HYBE&#8217;s Q4 net loss, however, was <strong>274.5 billion South Korean won (USD $193.1m)<\/strong> \u2013 significantly wider than the 52.0 billion won net loss posted in Q3.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">When HYBE reported its Q3 results in November, CEO <strong>Jason Jaesang Lee<\/strong> said he anticipated &#8220;profitability headwinds will largely clear by the fourth quarter, allowing for the full-scale improvement of our revenue structure starting in 2026.&#8221;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">On the operating line, HYBE did deliver on that promise \u2013 swinging from a 42.2 billion won operating loss in Q3 to a 4.6 billion won operating profit in Q4, with operating expenses falling 7.5% QoQ. However, the sharp widening of the net loss in Q4 suggests significant non-operating charges weighed on the company&#8217;s bottom line in the period.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16.jpg\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-80x58.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-80x58.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-160x116.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-320x232.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-418x303.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-648x470.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-836x607.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/Screenshot-2026-02-12-at-13.42.16-1296x941.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Separately, HYBE&#8217;s superfan platform Weverse reported <strong>monthly active users of 11.2 million<\/strong> in Q4 2025, according to the company&#8217;s investor presentation.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That was up from 9.4 million in Q4 2024, though down by <strong>400,000<\/strong> from a quarterly peak of <strong>11.6 million<\/strong> in Q3 2025.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2.png\" target=\"_blank\" rel=\"noopener\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2.png\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2.png\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-80x53.png\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-80x53.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-160x107.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-320x213.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-418x279.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-648x432.png 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-836x557.png 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/02\/hybe-weverse-reach-2-1296x864.png 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p>Earlier this week, HYBE published Weverse&#8217;s 2025 Fandom Trend Report, which revealed the platform hit a peak of <strong>12 million MAUs<\/strong> during the year \u2013 a milestone reached following BTS&#8217;s full-group reunion in June, which the company said sparked a <strong>300%-plus surge<\/strong> in new community followers month over month.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to the report, fans spent an average of <strong>263 minutes per month<\/strong> on Weverse in 2025, while artists hosted <strong>6,558 Weverse LIVE sessions<\/strong> over the course of the year, amassing more than <strong>1 billion views<\/strong> in total. Weverse Shop sold <strong>25.2 million products<\/strong> in 2025, while digital product purchases more than doubled YoY.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">There are now <strong>178 artists<\/strong> active on the platform.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>All KRW-USD currency conversions in this report have been calculated at the average annual exchange rate published by the IRS in the United States.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>South Korea-based entertainment giant HYBE has published its Q4 and FY 2025 earnings.<\/p>\n","protected":false},"author":15,"featured_media":251015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-251003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/251003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=251003"}],"version-history":[{"count":13,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/251003\/revisions"}],"predecessor-version":[{"id":252915,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/251003\/revisions\/252915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/251015"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=251003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=251003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=251003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}