RUN<\/strong>, founded by Diego Farias<\/strong> and Christoffer M\u00e5rd<\/strong>, provides financing to artists, labels, and rightsholders ranging from short-term advances to full catalog acquisitions.<\/p>\n According to a press release, this financing from Primary Wave is RUN\u2019s “single largest” and first institutional investment since launching in 2023.<\/p>\n The financing, Primary Wave noted, allows RUN to target “advance opportunities for both developing and established artists, producers, songwriters and other creators with proven track records” for up to $25 million<\/strong> per transaction.<\/p>\n RUN<\/strong> says it has already deployed “tens of millions of dollars in capital to hundreds of artists across five continents”.<\/p>\n The company<\/span> has offices in Los Angeles and Stockholm, Sweden.<\/span><\/p>\n RUN<\/strong> joins a rapidly expanding landscape of alternative funding options for independent artists, labels, and distributors.<\/p>\n Earlier this month, Pipeline<\/strong><\/a>, backed by Matt Spetzler’s<\/strong> investment firm Jamen Capital<\/strong>, emerged from stealth with over $200 million<\/strong> in capital, aiming to become the “largest funder of independent music globally”.<\/p>\n Elsewhere, music financing platform beatBread<\/strong>\u00a0has\u00a0deployed<\/a>\u00a0over\u00a0$100 million<\/strong>\u00a0across 1,700 funding agreements since its founding in 2020.<\/p>\n Last year,\u00a0beatBread<\/strong>\u00a0raised<\/a>\u00a0$124 million<\/strong>\u00a0in fresh funding, including equity capital from\u00a0Citi, Deciens Capital, Mucker Capital,\u00a0<\/b>and\u00a0Advantage Capital.<\/b><\/p>\n Meanwhile, music investment company Duetti<\/strong> recently secured<\/a> $200 million<\/strong> in fresh financing, led by a $50 million<\/strong> Series C equity investment from Raine Partners<\/strong>.<\/p>\n RUN’s Diego Farias is the co-founder and former CEO of Stockholm-based distributor and label Amuse<\/a>. He founded the company in 2015, and\u00a0announced he was leaving the firm in 2022.<\/a><\/p>\n Christoffer M\u00e5rd was also previously an exec at Amuse, where he held roles across marketing, growth, and label. He was most-recently Chief Label Officer at the company. He worked at Spotify prior to Amuse.<\/p>\n RUN says its platform leverages “deep historical data and machine learning models to value music rights with precision”.<\/p>\n Co-founder Diego Farias claims that RUN has “created the ultimate funding tool for music rights”.<\/p>\n He added: “Built on a state-of-the-art AI platform, we are able to automatically break down complex statements and deals in the matter of minutes rather than weeks and then turn around financing offers that we are ready to shake hands on.<\/p>\n \u201cThe speed with which we operate while sticking to our core principles of fair terms and transparent agreements sets us apart from the traditional opportunities artists and labels have had access to.”<\/p>\n “Our goal is simple: to be THE funding partner in the music industry and, with the access to capital that this deal presents, we are ready to meet any funding needs artists may have.”<\/p>\n Diego Farias<\/span><\/p><\/blockquote>\n Farias added: \u201cThe partnership with Primary Wave, who have invested billions in music’s greatest catalogs over decades, opens endless opportunities through their deep industry expertise.<\/p>\n “Our goal is simple: to be THE funding partner in the music industry and, with the access to capital that this deal presents, we are ready to meet any funding needs artists may have.”<\/p>\n \u201cRUN gives us early exposure to a technology-enabled platform at the intersection of music, data, and rights management, and this investment aligns directly with our focus on innovation and long-term value creation.”<\/p>\n Agnes Kacicki, Primary Wave<\/span><\/p><\/blockquote>\n Primary Wave said in the press release announcing the investment that the “combination of RUN’s technology and Primary Wave’s<\/strong> decades of music industry relationships and rights expertise, will accelerate RUN’s sourcing, execution, and scale”.<\/p>\n Primary Wave noted that, via the investment in RUN, it gains exposure to “cutting-edge music technology and a data-driven underwriting approach that enhances deal selectivity, improves forecast accuracy, and complements its broader investment and acquisition strategy”.<\/p>\n Agnes Kacicki, Primary Wave\u2019s Head of Corporate Development, said: \u201cRUN gives us early exposure to a technology-enabled platform at the intersection of music, data, and rights management, and this investment aligns directly with our focus on innovation and long-term value creation.”<\/p>\n![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/01\/Screenshot-2026-01-28-at-10.08.43-80x61.jpg\")
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