{"id":247475,"date":"2025-12-17T13:25:32","date_gmt":"2025-12-17T13:25:32","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=247475"},"modified":"2025-12-17T13:25:32","modified_gmt":"2025-12-17T13:25:32","slug":"vevo-dscvr-artists-to-watch-2026-royel-otis-sailorr-sayf-aaron-rowe","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/vevo-dscvr-artists-to-watch-2026-royel-otis-sailorr-sayf-aaron-rowe\/","title":{"rendered":"Vevo DSCVR Artists To Watch 2026: Royel Otis, SAILORR, Sayf, Aaron Rowe"},"content":{"rendered":"<p>Music Business Worldwide presents four more rising stars from Vevo&#8217;s DSCVR Artists To Watch 2026, starting with&#8230;<\/p>\n<hr \/>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hKKQ3rfhav4\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<h6>Royel Otis<\/h6>\n<p><strong>Anna Lustig<\/strong>, Senior Director, Global Programming: &#8220;We couldn\u2019t be more excited to have <strong>Royel Otis<\/strong> part of our DSCVR Artists to Watch 2026 class. They have quickly paved their own infectious path in the Alternative space after releasing viral covers and leaving everyone saying, \u2018I need more\u2019.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>Their album <em>hickey<\/em> delivered just that. More vibes, more passion, more music I can\u2019t get out of my head. The duo have found a way to hook listeners into the album top to bottom. What we have seen from them so far is truly only the beginning of greatness.&#8221;<\/p>\n<p><strong>Royel Otis: <\/strong><span style=\"font-weight: 400;\">\u201cWe grew up watching Vevo videos, so we\u2019re really grateful to be part of their Artists to Watch program.\u201d<\/span><\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      \n<hr \/>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/HT9Kv6sgMUQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<h5>SAILORR<\/h5>\n<p><span style=\"font-weight: 400;\"><strong>Karina Alvarez<\/strong>, Senior Digital Marketing Manager: \u201cThere\u2019s a reason why she\u2019s Florida\u2019s finest! With her debut album, <strong>SAILORR<\/strong> has taken her artistry to the top of the R&amp;B game thanks to an undeniable mix of edginess, authenticity and style. DSCVR Artists To Watch is committed to spotlighting artists who are shaping the future of music and SAILORR really is THAT girl.\u201d\u00a0<\/span><\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      \n<p><span style=\"font-weight: 400;\"><strong>SAILORR: &#8220;<\/strong>V<\/span><span style=\"font-weight: 400;\">evo, I&#8217;m honored you think i&#8217;m someone to watch in 2026. In just a year i&#8217;ve made it all this way, let&#8217;s see what happens next year.&#8221;<\/span><\/p>\n<hr \/>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/eMexuraIG3o\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<h6>Sayf<\/h6>\n<p><span style=\"font-weight: 400;\"><strong>Chiara Bonarrigo<\/strong>, Senior Manager, EU Label Relations: &#8220;Mixing his Italian and Tunisian roots in an innovative and compelling way, <strong>Sayf<\/strong> is one of the most promising artists of the new generation. His jazz-based freestyles and trumpet solos during live performances are truly impressive, revolutionizing the urban Italian scene. I\u2019m really excited to have Sayf as part of our Artists to Watch class, as his unstoppable momentum continues into 2026!&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Sayf: <\/strong>&#8220;<\/span><span style=\"font-weight: 400;\">It was a wonderful experience, the set was amazing, and the Vevo team in New York was very welcoming; they made me feel at home. I am honored to be part of the Artists to Watch 2026 list.<\/span><span style=\"font-weight: 400;\">&#8220;<\/span><\/p>\n<hr \/>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/9z2pt4Qu2ao\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<h6>Aaron Rowe<\/h6>\n<p><span style=\"font-weight: 400;\"><strong>Sam Mackoff<\/strong>, Senior Director, Artist &amp; Label Relations, US + LATAM: &#8220;Irish singer-songwriter <strong>Aaron Rowe<\/strong> is quickly proving himself to be one of the most compelling new voices in contemporary music. His soulful vocals, raw emotion, and unmistakable gift for storytelling caught our attention.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;His debut EP, <\/span><i><span style=\"font-weight: 400;\">Exodus<\/span><\/i><span style=\"font-weight: 400;\">, marks a powerful introduction and lays the foundation for an exciting career ahead. This year, Rowe\u2019s rise has gained international momentum, earning him major nods from the likes of Lewis Capaldi, Ed Sheeran, and Sam Fender. We\u2019re thrilled to spotlight him as part of our 2026 Artists to Watch class, as his undeniable talent is destined to leave a lasting mark on the global stage.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Aaron Rowe: <\/strong><\/span><span style=\"font-weight: 400;\">\u201cBeing chosen for Vevo\u2019s Class of 2026 is such an incredible honour. Growing up, I discovered so many of my favourite artists through platforms like this, so the idea that people might discover their new favourites from this list feels really special.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four more new names from Vevo\u2019s annual DSCVR Artists to Watch list<\/p>\n","protected":false},"author":2,"featured_media":244578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-247475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=247475"}],"version-history":[{"count":7,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247475\/revisions"}],"predecessor-version":[{"id":247497,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247475\/revisions\/247497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/244578"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=247475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=247475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=247475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}