{"id":239383,"date":"2025-09-08T19:41:27","date_gmt":"2025-09-08T18:41:27","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=239383"},"modified":"2025-09-08T19:51:25","modified_gmt":"2025-09-08T18:51:25","slug":"tiktok-tops-200-million-monthly-users-in-europe","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/tiktok-tops-200-million-monthly-users-in-europe\/","title":{"rendered":"TikTok tops 200 million monthly users in Europe"},"content":{"rendered":"<p>TikTok has reached a significant milestone in Europe.<\/p>\n<p>The ByteDance-owned app revealed Friday (September 5) that it has reached more than <strong>200 million<\/strong> monthly users in the region.<\/p>\n<p>That&#8217;s up from <strong>175 million<\/strong> people last year, and approaching a third of the population of the continent across the <strong>EEA<\/strong> and <strong>UK<\/strong>, the company noted.<\/p>\n<p>In other words, roughly <strong>one<\/strong> in <strong>three<\/strong> citizens in Europe use the app monthly, according to TikTok.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>Commenting on the milestone, <strong>Marlene Masure<\/strong>, General Manager, Content Operations, for EMEA said: &#8220;Our European community goes from strength to strength, with more than 200 million people now regularly coming to TikTok to be entertained, learn new hobbies or skills and make a living.&#8221;<\/p>\n<blockquote><figure class=\"mbw-articlepic mbw-articlepic--right\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-80x80.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-80x80.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-160x160.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-320x321.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-418x419.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-648x650.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.38.42-836x839.jpg 836w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/figure><p>&#8220;Our European community goes from strength to strength, with more than 200 million people now regularly coming to TikTok to be entertained, learn new hobbies or skills and make a living.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Marlene Masure, TikTok<\/span><\/p><\/blockquote>\n<p>Added Masure: &#8220;As our community grows, so does the economic, cultural and societal impact that TikTok adds to Europe&#8217;s rich ecosystem.<\/p>\n<p>&#8220;From bringing the arts to new audiences, to inspiring a new generation of readers and seeing small businesses flourish and create growth and jobs, TikTok has helped contribute positively to so many stories.<\/p>\n<p>&#8220;On TikTok, ideas have turned into careers, passions into viable businesses, niche interests into thriving communities, and I want to thank the more than 200 million people that make TikTok what it is today across Europe.&#8221;<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p>According to TikTok, 32 countries are included in this &#8216;Monthly Active Recipients (MAR) figure&#8217; of <strong>200 million<\/strong> users.<\/p>\n<p>They include: <strong>Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, <\/strong>and the<strong> UK.<\/strong><\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p>The latest figure for these <strong>32<\/strong> countries arrives just a few days after TikTok released its fifth transparency report on content moderation in Europe.<\/p>\n<p>In the report, TikTok <a href=\"https:\/\/newsroom.tiktok.com\/en-eu\/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe\" target=\"_blank\" rel=\"noopener\">published<\/a> the average number of \u2018monthly active recipients\u2019 in the <em>European Union,<\/em> broken down by each EU Member State between January 1 to June 30, 2025.<\/p>\n<p>According to TikTok, there were <strong>169.7 million<\/strong> monthly users across the 27 states of the European Union as of the end of June.<\/p>\n<p>The app&#8217;s three largest markets\u00a0<span style=\"margin: 0px; padding: 0px;\">within the European Union were\u00a0<strong>France<\/strong>,\u00a0<strong>Germany,<\/strong>\u00a0and\u00a0<strong>Italy,<\/strong>\u00a0with\u00a0<strong>27.8 million, 25.7 million,<\/strong>\u00a0and\u00a0<strong>23.9 million<\/strong>, respectively (see below).<\/span><\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29.jpg\" target=\"_blank\" rel=\"noopener\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-80x54.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-80x54.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-160x107.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-320x214.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-418x280.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-648x434.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-836x560.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/09\/Screenshot-2025-09-05-at-16.51.29-1296x868.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p>TikTok&#8217;s latest <strong>200 million<\/strong> user stat is for the broader European region,<span style=\"margin: 0px; padding: 0px;\"> including the 27 EU states listed above,<a href=\"https:\/\/www.gov.uk\/eu-eea\" target=\"_blank\" rel=\"noopener\">\u00a0EEA <\/a>nations, plus Switzerland and the UK (which left the EU after Brexit).<\/span><\/p>\n<p><span style=\"margin: 0px; padding: 0px;\">That means that the five <em>non-EU<\/em> countries included within the 200 million stat (<strong>Iceland<\/strong>,\u00a0<strong>Liechtenstein<\/strong>,\u00a0<strong>Norway<\/strong>,\u00a0<strong>Switzerland<\/strong>, and the\u00a0<strong>UK) <\/strong>collectively account for roughly\u00a0<strong>30 million<\/strong> of TikTok&#8217;s monthly users in the broader European region.<\/span><\/p>\n<p>Elsewhere on Friday, TikTok noted that there are now &#8220;millions of businesses&#8221; on its platform across Europe. The company cites stats from Oxford Economics suggesting that activities of small and medium-sized enterprises (SMEs) on TikTok added <strong>\u20ac4.8 billion<\/strong> to the economies of Germany, France, Italy, the Netherlands, and Belgium and supported more than <strong>51,000<\/strong> jobs.<\/p>\n<p>TikTok also announced last week that it has expanded its SoundOn music distribution service into Germany, one of the flagship social app&#8217;s largest markets in Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly one in three citizens in Europe use the app monthly, according to TikTok<\/p>\n","protected":false},"author":15,"featured_media":239385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[5874],"class_list":["post-239383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/239383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=239383"}],"version-history":[{"count":7,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/239383\/revisions"}],"predecessor-version":[{"id":239541,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/239383\/revisions\/239541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/239385"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=239383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=239383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=239383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}