HYBE America has sold Big Machine Rock, the Nashville-based rock imprint of Big\u202fMachine\u202fLabel\u202fGroup, to Gebbia Media.<\/p>\n
As part of the agreement, Scott Borchetta, founder of Big\u202fMachine\u202fLabel\u202fGroup, of which Big Machine Rock has been a part until now, will continue to oversee operations of the rock label.<\/p>\n
Borchetta will also join the advisory board of Siebert\u202fFinancial, parent company of Gebbia\u202fMedia.<\/p>\n
Founded in 2005 by Borchetta, BMLG<\/strong> was acquired<\/a> by Scooter Braun’s Ithaca Holdings in 2019. The entirety of Ithaca, including BMLG and Braun’s SB Projects, was then acquired by South Korea’s HYBE<\/a> in a $1.05 billion deal in 2021.<\/p>\n Big Machine Rock’s current roster includes Daughtry, Badflower, Sammy Hagar, Olive Vox, and Ryan Perdz, among others.<\/p>\n Artists currently signed to Big Machine Rock will remain part of the label\u2019s roster.<\/p>\n According to the press release announcing the deal, GM Heather Luke-Husong “has led the label\u2019s all-female team to achieve multiple No. 1 singles and Platinum-certified records in just a few years”.<\/p>\n Luke-Husong will continue to lead the label as GM.<\/p>\n Big Machine Rock’s new owner, Gebbia Media,<\/strong> is described as an entertainment company “focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media”.<\/p>\n It is a subsidiary of New York-headquartered financial services company Siebert Financial Corp.<\/p>\n Gebbia was itself acquired by Siebert<\/a> in August last year. According to the announcement at the time, the acquisition included a business partnership with GAMMA Media and L.A. Reid LLC for the rights to SIMIEN, a group from Los Angeles who are managed by Akon.<\/p>\n Akon is listed<\/a> as a member of Siebert’s Advisory Committee.<\/p>\n Wednesday’s (May 28) announcement claims that the acquisition “marks a bold new chapter in Gebbia Media\u2019s rapid ascent within the music and media industries”.<\/p>\n The press release added that “Under Gebbia Media\u2019s leadership, [Big Machine Rock] will prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture”.<\/p>\n Gebbia\/Siebert also highlighted Borchetta\u2019s track record of “guiding dozens of top-selling artists such as Riley Green, Thomas Rhett, Reba, M\u00f6tley Cr\u00fce, Garth Brooks, Dolly Parton, Carly Pearce, Taylor\u202fSwift, Sheryl\u202fCrow, Florida\u202fGeorgia Line and so many more”.<\/p>\n The company added that Borchetta “brings immediate strategic depth to Siebert\u2019s expansion into media and entertainment, making him an invaluable addition to its advisory board.<\/p>\n \u201cThis acquisition marks another step in Siebert\u2019s commitment to innovating at the intersection of Finance and Culture.”<\/p>\n John J Gebbia, Siebert Financial<\/span><\/p><\/blockquote>\n John J Gebbia, CEO of Siebert Financial, said: \u201cThis acquisition marks another step in Siebert\u2019s commitment to innovating at the intersection of Finance and Culture.<\/p>\n “By bringing Big Machine Rock into the Gebbia Media portfolio, we\u2019re aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact.”<\/p>\n \u201cBig Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture.”<\/p>\n David Gebbia, Gebbia Media<\/span><\/p><\/blockquote>\n David Gebbia, CEO of Gebbia Media, said: \u201cGrowing up with incredible music by iconic artists like Led Zeppelin, Van Halen, and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans, who are ready to embrace it.<\/p>\n \u201cBig Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture.<\/p>\n “This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion.\u201d<\/p>\n Elsewhere at HYBE America, the company recently\u00a0acquired<\/a> Confirmed360, a Santa Monica-based \u2018events concierge\u2019 company Confirmed360<\/a>, which has been linked to arranging VIP experiences at concerts by superstars from\u00a0Taylor Swift<\/a>\u00a0to\u00a0Justin Timberlake<\/a>.<\/p>\n In February 2023, HYBE America, led by Scooter Braun, acquired<\/span><\/a>\u00a0Atlanta rap powerhouse QC Media Holdings aka\u00a0Quality Control<\/span><\/a>, home to acts such as Lil Baby, Migos, Lil Yachty and City Girls, in a deal worth $300 million<\/b>, according to\u00a0Korean regulator filings.<\/span><\/a><\/p>\n Elsewhere, in September, it was reported that HYBE had acquired<\/a> US public relations agency, The Agency Group PR LCC.<\/p>\n
\n